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posted 13 Jan 2011, 01:18 by Jess Maher

Social media is changing PR practice. The CIPR has created a dedicated social media panel that includes some of the UK's best thinkers to support our members and to develop guidance on a number of key areas including social media measurement, best practice social media guidelines, informal workshops to engage our members with experts and a series of interviews with some of the world's leading social media thinkers and practitioners.

The CIPR is currently reviewing its Social Media Guidelines - the consultation is now open on the CIPR Social Media wiki